The Catalogue has been released simultaneously across the world in more than forty six countries & 345 stores. This is the 3rd edition for Qatar with around 250,000 copies printed. The catalogue is delivered door to door across Doha.
This season, the IKEA Catalogue has additionally gotten to a significant event. It’s officially the biggest print production ever to be printed on hundred per cent Forest Stewardship Council Mix Credit newspaper as well as take the FSC logo. This means the whole manufacturing chain, from forest to printer, is FSC certified to ensure a far more alternative origin of the timber. Additionally, over 50 % of the entire power consumed in the pulp, newspaper as well as print creation came from sustainable resources.
Offered in thirty two languages across the planet, the Qatar edition is made in English along with Arabic. This edition lists more than 2000 products across 332 pages with costs that remain very low for a whole season.
The catalogue can also be fashioned with exclusive icons to help you navigate audience through the info shared. The’ NEW’ icon, for instance, highlights items which are inclusions in the current IKEA range. Likewise, the” sign on specific pages invites shoppers to check that particular post using the complimentary IKEA catalogue app to get into extended information offered online. Extended subject matter includes picture galleries, 3D visuals, full screen films, seamless interaction, among other fascinating features. This season for more than sixty spreads in the catalogue have extended content. For instance, you will find twenty four films with brief do-it-yourself-tips and complete info about specific home furnishing options.
Nevertheless, the highlight of the IKEA catalogue app is most likely the augmented reality aspect. This amazing feature brings the catalogue to life allowing people to browse the catalogue and then select from around 300 items to produce furniture adjustments in the immediate area of theirs.
The catalogue additionally would make particular note of IKEA’s many social initiatives, showcasing particularly, the value of energy saving, sustainability along with children’s education. This season, IKEA seeks to present a higher range of environment friendly consumables like batteries, reusable bags as well as bulbs. The catalogue also concentrates on Scandinavian superfood – Salmon, additionally to the favorite Swedish meatballs.
John Kersten, Managing Director, IKEA – Qatar, UAE, Oman and Egypt said, “We think the daily is the central day of the week. The brand new edition of the IKEA Catalogue concentrates on these daily moments. We wish to produce inexpensive home ikea furnishing options which motivates an easier and beautiful more life at home. Because if everybody is able to make the daily begin and finish in a nicer way, just picture the result on life!”